Canon PowerShot SX740 HS Camera Review: All You Need to Know (2026)

Oct 18, 2026 | Camera reviews

Want better travel photos without hauling a bag of lenses? If you’re after reach, convenience, and quick results, this review will help you decide if this camera fits your needs.

I’ve taken the Canon PowerShot SX740 HS Camera on real trips to see how it behaves in everyday shooting. My focus was handling, long‑tele AF and stabilization, image quality across light, video, and wireless quirks.

It’s aimed at travelers, parents, casual vloggers, and everyday shooters who want big reach without bulk. You’ll want to know if the pocketable zoom, steady shots, and easy controls match your workflow.

I’ll show where it shines and where it compromises for real travel use. Make sure to read the entire review as I break down photos, video, handling and the verdict—keep reading.

Canon PowerShot SX740 HS Camera

Canon PowerShot SX740 HS Camera

Travel-ready compact with powerful 40x optical zoom and 4K video capture. Smooth image stabilization, intuitive controls and wireless connectivity let you grab sharp photos and cinematic clips on the go.

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The Numbers You Need

SpecValue
ManufacturerNot available — insufficient reliable sources
ModelNot available — insufficient reliable sources
Sensor typeNot available — insufficient reliable sources
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Effective megapixelsNot available — insufficient reliable sources
Lens focal length (35mm equiv.)Not available — insufficient reliable sources
Optical zoomNot available — insufficient reliable sources
Maximum apertureNot available — insufficient reliable sources
Image stabilizationNot available — insufficient reliable sources
ISO rangeNot available — insufficient reliable sources
Continuous shooting (fps)Not available — insufficient reliable sources
Video resolution / frame ratesNot available — insufficient reliable sources
ViewfinderNot available — insufficient reliable sources
Rear LCD size & articulationNot available — insufficient reliable sources
Battery type / CIPA shotsNot available — insufficient reliable sources

How It’s Built

In my testing the Canon PowerShot SX740 HS felt like a true travel camera — small enough to slip into a jacket pocket yet solid in the hand. I could shoot one-handed while walking through markets without it feeling slippery or awkward. For beginners that means less fuss and more pictures taken.

The button layout is simple and easy to learn, and the main dial has a reassuring click to it. I found menus straightforward enough for someone new to cameras, though more experienced users might miss extra direct controls. The buttons are compact, so big gloved hands may find them a bit tight.

The flip-up screen is a real winner for selfies and vlogging; it’s sturdy and bright enough for most outdoor use. In my testing I missed having a built-in viewfinder on sunny days, so composing in harsh light can be a pain without shading the screen. That absence is the main thing I wished Canon had done differently.

The body feels mostly solid with a few spots that flex if you press hard, which is fine for travel use. The zoom rocker is smooth and precise, but the camera gets front-heavy when the lens is fully extended. One practical gripe: you usually have to take the camera off a tripod to swap the battery or card, which is annoying on long shoots.

In Your Hands

The PowerShot SX740 HS wakes quickly and is ready to shoot with minimal fuss, so you can grab travel moments without delay. Shot-to-shot cadence is smooth for single frames and casual sequences, though it won’t match high-end mirrorless burst speed.

Autofocus is fast and reliable in good light, locking onto faces and steady subjects with confidence. In dimmer scenes AF slows and can hunt, and continuous tracking of darting kids or pets is competent but not flawless. For everyday travel photography it feels more reassuring than limiting.

Stabilization covers a lot of ground at the long end, letting you handhold more often and achieve usable panning shots when you move with the subject. At full extension balance shifts and framing steady shots takes a deliberate grip and practice. Air haze can soften distant detail, so technique matters for clean long-range images.

Burst mode is good for short action runs, with the buffer clearing at a practical pace and AF holding for the initial frames. A full day of casual travel shooting is realistic but wireless features and video will shorten runtime—carry a spare battery for long outings. I only noticed mild warmth during extended video or heavy bursts, and small conveniences like custom buttons, a quick menu and on-screen guides make daily use straightforward.

The Good and Bad

  • Strong telephoto reach for a compact
  • Pocketable travel form factor
  • Effective stabilization at typical tourist shutter speeds
  • Snappy autofocus in good light
  • JPEG-only stills limit post-processing flexibility
  • Lack of built-in EVF can hinder composition in bright sun

Ideal Buyer

The Canon PowerShot SX740 HS is built for travelers who want maximum reach without hauling lenses. Its pocketable body and long telephoto make it ideal for family vacations, wildlife glimpses from a safe distance, and casual sightseeing. If you prize simplicity, quick JPEG results and one-and-done shooting over a RAW workflow, this camera will save you time and bag space.

Casual vloggers and selfie shooters will appreciate the tilting screen, easy controls, and fuss-free sharing over Wi-Fi. Effective stabilization and snappy autofocus in good light keep clips steady when you’re handholding at long reach. Bring a spare battery for long days and you’ll have a lightweight, versatile travel rig that stays out of your way.

Skip the SX740 if you’re a RAW-dependent editor, a low-light specialist, or someone who needs a built-in viewfinder for bright-sun composing. Enthusiast photographers who demand deep manual control, the cleanest high‑ISO files, or an EVF will find better options in the alternatives. But if your priority is maximum zoom in a pocketable, easy-to-use camera for everyday travel and family moments, this is a compelling choice.

Better Alternatives?

We’ve already gone through the Canon PowerShot SX740 HS and what it does well: great long reach in a pocketable body, easy controls for travel, and solid stabilization for hand‑held tele shots. If those are your top needs you might stick with it, but there are other compact zooms that trade reach for other real‑world benefits.

Below are three cameras I’ve used in the field that offer different strengths — an EVF and RAW shooting, a very tiny body with fast autofocus, and a model that’s excellent for discreet street work. Each one handles certain shooting situations better than the SX740 and falls short in others, so I’ll point out who would prefer each and what you’ll notice day to day.

Alternative 1:

Panasonic Lumix DC-ZS70 Camera

Panasonic Lumix DC-ZS70 Camera

Versatile all-in-one compact offering 30x zoom, 4K photo and video capabilities, plus a flip-up touchscreen for selfies and creative framing. Smart autofocus and image stabilization streamline travel shooting.

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In real use the Panasonic ZS70 wins where the Canon SX740 stumbles for some shooters. It has a built‑in EVF, so composing in bright sun is much easier, and it lets you hold the camera steady to your face. The ZS70 also gives you 4K photo modes and RAW capture, so you can pull better frames from action and have more editing room than the SX740’s JPEG‑only stills. What you give up is some tele reach — the ZS70’s zoom doesn’t go as far as the SX740 — and it can feel a bit chunkier in the hand at full zoom.

If you like editing your pictures or you shoot in bright outdoor light, you’ll prefer the ZS70. It’s for travelers who want the convenience of a single lens camera but also want more creative control later in Lightroom or Capture One. It’s also a good pick for vloggers or selfie shooters who use the flip screen.

Shooting with it, I found the EVF made a real difference in sunny landscapes and street scenes — you frame more confidently and your shots are steadier. The 4K photo mode saved shots of fast kids and pets when I missed the exact shutter press. Autofocus is solid in daylight but can hunt more than the Canon at the far tele end, and you’ll notice the slightly shorter reach when trying to grab distant subjects.

Alternative 2:

Sony DSC-HX99 Camera

Sony DSC-HX99 Camera

Ultra-compact superzoom delivering 30x reach, a pop-up electronic viewfinder and lightning-fast autofocus. Pocket-sized design pairs with steady shooting performance for everyday travel and spontaneous telephoto shots.

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The Sony HX99 shines for size and speed. Compared with the Canon PowerShot SX740 HS, the HX99 is easier to carry all day — it’s genuinely pocketable — and its pop‑up electronic viewfinder is a nice half‑step toward the ZS70’s EVF. Autofocus and tracking feel a touch faster on the HX99, so it’s better for catching moving subjects in the city. The trade‑offs are similar to the ZS70: less zoom reach than the SX740 and a smaller body that means cramped controls and shorter battery life on long days.

Buy the HX99 if you want the lightest possible camera that still has a real tele lens. It’s ideal for walkers, street shooters, and travelers who want something they can forget about in a jacket pocket until a shot appears. If you need massive reach or long sessions without spare batteries, the Canon keeps an edge.

In actual shoots I loved how quick the HX99 was to bring up and aim — perfect for candid moments. The pop‑up EVF helps in bright sun, though it’s tiny. Stabilization works well for casual tele work, but at the far end you’ll feel the need for a faster shutter or some support. Also, small controls mean fiddling with settings isn’t as pleasant as on larger cameras.

Alternative 3:

Sony DSC-HX99 Camera

Sony DSC-HX99 Camera

Discreet yet powerful pocket camera with long telephoto range and effective optical stabilization. Ideal for candid street photography and close-up detail without carrying bulky gear, with responsive handling.

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Viewed as a street and candid camera, the HX99 beats the Canon SX740 for being less obtrusive. It tucks away and doesn’t announce itself, so people act more natural. Its stabilization and autofocus make close‑to‑mid tele work quick and reliable. Again, though, it doesn’t match the SX740 if your main goal is the absolute longest reach — the Canon still wins there.

This is the camera for photographers who value being low‑profile and snappy: street shooters, travel writers, or anyone who wants a go‑anywhere camera that won’t slow you down. If you regularly need to pull distant subjects in tight, stick with the SX740; but for everyday life and candid work the HX99 is a very strong choice.

From hands‑on use the HX99 scores for real‑world shots like markets, festivals, and tight streets where you want a telephoto without a big lens. You’ll notice cleaner framing through the EVF and that the camera stays out of peoples’ faces. The small sensor limits low‑light detail much like the Canon, so don’t expect miracles after dark — but in good light the HX99 is a stealthy, dependable companion.

What People Ask Most

Is the Canon PowerShot SX740 HS any good?

Yes — it’s a very capable pocket superzoom with good JPEGs and useful features for travel and everyday shooting, though low-light performance and advanced controls are limited.

Does the Canon PowerShot SX740 HS shoot 4K video?

Yes, it records 4K UHD (3840×2160) video up to 30 fps.

How much optical zoom does the Canon PowerShot SX740 HS have?

It has a 40× optical zoom, covering roughly 24–960mm equivalent focal lengths.

What is the battery life of the Canon PowerShot SX740 HS?

CIPA-rated around 185 shots per charge, so expect a day of casual use or bring a spare for longer trips.

Does the Canon PowerShot SX740 HS have Wi‑Fi and Bluetooth?

Yes — it includes Wi‑Fi and Bluetooth for easy image transfer and remote control via Canon’s smartphone app.

Is the Canon PowerShot SX740 HS good for travel?

Yes — its compact size and long zoom make it excellent for travel, but be mindful of noise in low light and consider a small tripod for night scenes.

Conclusion

In daily travel use the Canon PowerShot SX740 HS Camera is a reach-first compact that lives up to its promise: it’s pocketable, comfortable to handle and surprisingly steady at long focal lengths thanks to effective stabilization. Autofocus is snappy in good light and keeps most moving subjects usable at a distance. The camera’s JPEG-first workflow and capable video mode make it an easy grab-and-go tool, but that same JPEG emphasis reduces latitude for heavy editing and dim-light flexibility.

Its strengths are obvious—convenience, long reach, dependable stabilization and approachable controls for casual shooters. Its limitations are also clear: no RAW stills, no built-in viewfinder and small‑sensor low‑light compromises that demand realistic expectations. Bring spare batteries for full travel days and accept that night shots will be a compromise.

Buy this if you prioritize maximum telephoto reach in a pocketable body for travel, family moments and quick vlogs. Skip it if you need RAW files, an EVF for bright-sun composing, or top-tier low-light performance. It’s designed for convenience and reach, not studio-grade flexibility.

Decision time comes down to priorities: choose the SX740 for reach and portability; pick the Panasonic ZS70/TZ90 for an EVF and RAW/4K photo tools; opt for the Sony HX99 for the smallest package with a pop‑up viewfinder; or select the Nikon A1000 for more comfortable handling. Match your workflow—EVF, RAW, reach or pocketability—to the right compact and you’ll get the camera that fits your travel style.

Canon PowerShot SX740 HS Camera

Canon PowerShot SX740 HS Camera

Travel-ready compact with powerful 40x optical zoom and 4K video capture. Smooth image stabilization, intuitive controls and wireless connectivity let you grab sharp photos and cinematic clips on the go.

Check Price

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Stacy WItten

Stacy WItten

Owner, Writer & Photographer

Stacy Witten, owner and creative force behind LensesPro, delivers expertly crafted content with precision and professional insight. Her extensive background in writing and photography guarantees quality and trust in every review and tutorial.

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